The 4 Post Social Media Strategy
CREATED by KATIE BRINKLEY
The 4-Post Social Media Strategy created by Katie Brinkley, is the strategic basis of the social media captions Capsho creates for you
(We’re not here to just give you generic ineffective content regurgitated by AI 🤭)
It consists of 4 posts that will help you:
Increase your engagement: But not just any engagement - quality engagement. These posts are designed to get higher quality engagement from your existing followers which in turn helps you…
Increase your audience: Your increased engagement will mean the social media algorithms will reward your content so that you can reach more of the right people and nurture them. Which in turn, helps you…
Increase leads and clients: The 4-post social media strategy takes your audience from a state of awareness to action so that your social media content becomes a conversion machine.
But first, who is Katie Brinkley?
Katie is a Social Media Strategist, Consultant & Agency Owner, Professional Speaker, Host of Rocky Mountain Marketing and Author of The Social Shift. (And of course, creator of the 4-Post Social Media Strategy!)
Katie has been specializing in and optimizing social media for over 2 decades, since the days of MySpace (!!)
This gives her a unique perspective on how to decide on the right social media channels for your business + how to make them work to bring in the right clients.
She now trains entrepreneurs on how to get their ideal clients interested in and engaged with their content so that they can convert more clients with less effort and time.
Hear from Katie about her 4-Post Strategy
And here👇 is a post-by-post breakdown of Katie’s strategy
Post 1 of 4: Awareness
Awareness posts pique your ideal audience’s interest around a relevant problem or topic area.
Capsho’s Awareness Post drafts help you start the conversation and get engagement with questions, polarizing opinions & polls.
AWARENESS POST EXAMPLES IN THE WILD
Watch our Implementation Training for the Awareness Post:
Post 2 of 4: Tip
Tip posts elaborate on the topic or answer the problem your awareness post raised and in doing so, adds value to your audience.
Capsho’s Tip Post drafts helps you share solutions to position you as the expert.
TIP POST EXAMPLES IN THE WILD
Watch our Implementation Training for the Tip Post
Post 3 of 4: Community
Community posts build deeper connection by putting a human face and voice to the topic you made your audience aware of & the tip you shared.
Capsho’s Community Post thought starters give you ideas for crafting impactful community posts.
COMMUNITY POST EXAMPLES IN THE WILD
Watch our Implementation Training for the Community Post
Post 4 of 4: Action
Action posts entice your audience to take the next step with you after consuming your content on social media (hello conversion!)
Capsho’s Action Post drafts guide your audience toward taking the call to action you specified when uploading your file.
ACTION POST EXAMPLES IN THE WILD
